top of page

200 Million

250k Reels

Peaked #174 Spotify

Total Streams Across All Platforms

Audio used in Instagram Reels 

July 5, 2021

THE OBJECTIVE

Turned an underground banger into a viral sound, no traditional marketing, no label push, no industry cosign. Just smart strategy, real momentum, and organic reach

CREATIVE SOLUTION

THE STRATEGY

Leverage the organic appeal of "SHAKIRA!" by:​

  • Engaging with niche communities, including gaming creators and meme pages.

  • Creating vertical video edits optimized for platforms like TikTok and Instagram Reels.

  • Positioned the track as the top choice for Fortnite montages.

  • Sparked a new editing trend on TikTok with the song at the core.

  • Harnessed organic virality through influencer-led momentum.

• I helped spark the rise of "Shakira" by Egovert and 1nonly by getting the song into Gen Z trends on TikTok, Fortnite, and meme pages.​

• We shared the track with gaming creators, meme accounts, and TikTok editors so it could spread naturally without any ads or label support.
• Instead of pushing one trend, we let the sound fit into different internet styles. It was used in dance edits, memes, gaming clips, and more.​

• Fan-made videos using the song blew up. One video alone got 22 million views and over 1 million likes. The audio has been used in more than 100,000 videos on TikTok and Instagram.​

• There was no official campaign. Just real people sharing it. We focused on timing, community, and content that felt authentic. That’s what made it take off.

Most Viewed Reels

Youtube Content

Gaming Montages 

Tiktok Edits