Juice WRLD Visualizer​

With just a one-week turnaround, my co-producer and I quickly assembled a team of animators overnight to start production immediately. The project was especially challenging because it required full 2D animation, a process that traditionally takes several months to complete. To meet the tight deadline, we prioritized speed and efficiency over fine-tuning, with our animators working around the clock to keep the project moving. I oversaw the entire production process, managing tasks, coordinating daily communication, and ensuring collaboration across the team to deliver a finished animated piece on schedule.

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This project began as a high-profile visualizer for Juice WRLD, created as a key asset for the larger campaign rollout. I contributed motion design and animation, collaborating closely with the creative team to craft visuals that captured the track’s emotional tone and energy.

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Juice WRLD had a strong love for anime and had often talked about wanting an anime series based on himself. We drew from that influence to build a surreal, stylized world inspired by anime aesthetics, combining layered VFX, custom transitions, and atmospheric design. The final visualizer was designed for YouTube and social platforms as a centerpiece of the single’s promotional strategy.