Context About the Job

Project Title: Motion Album Animations for John Legend

​

Role and Responsibilities:
As a Motion Designer for Sony Music, I had the opportunity to lead the creative direction for the animation of John Legend's album. Utilizing Adobe After Effects and Photoshop, I crafted captivating motion graphics that brought the album’s visual identity to life.

 

My responsibilities included:

• Designing and Animating: I created dynamic animations that captured the essence of the music and enhanced the overall album experience. This involved developing key visual elements and ensuring they were aligned with John Legend's brand and artistic vision.

• Rendering in Multiple Formats: To accommodate various digital streaming platforms (DSPs), I rendered the animations in multiple sizes and aspect ratios, ensuring optimal display across different devices and platforms. This required careful consideration of each platform's specifications to maximize visual impact.

• ​

Collaboration: I worked closely under a senior editor and producer to ensure the animations met Sony

                                Music's standards and aligned with the album’s promotional goals.